With Spotify Premium subscribers will be able to stream unlimited music from one of the world’s biggest streamers without ads, save music offline, access exclusive content and more. News and music have gone hand-in-hand since the early days of radio, and because personalization and curation are central to what both The Times and Spotify do so well, we created an experience for Times readers that gives them access to all the news and all the music that they want in one premier subscription.” Spotify with 40 million subscribers and NY Times with 3 million, they hope that the deal will introduce people to each others services through their joint bundle as well as attracting entirely new readers/listeners.Įxecutive vice president and chief revenue office at the NY Times, Meredith Kopit Levien said: “At The Times we are not only dedicated to helping our readers understand the rapidly changing world around them, but also to helping them live better lives. are offering free access to Spotify Premium with all of their digital subscriptions.īoth Spotify and New York Times hope to increase their audiences with this new deal. To keep their popularity going The New York Times Co. Last year the New York Times saw the highest increase in digital subscribers in more than 5 years, adding 276,000 new subscribers in 2016’s fourth quarter.
The New York Times are sweetening their digital subscription offer by teaming up with Spotify to offer their Premium streaming service in the subscription.
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